Dialight was formally known as ILS (Industrial Lighting Solutions), an organization based in Perth, which was a distributor for the Dialight products. Two years ago, Dialight plc, a British registered company, bought 75% of ILS. The merger was finalized in January of 2011 to create Dialight ILS Australia.
“Dialight’s mission is to be the number one supplier for regulated markets around the world, also known as hazardous areas markets.” Dialight offers a variety of products, from bulkheads and floodlights, to linear fluorescent replacements for hazardous areas. Dialight doubles its range with the DuroSite range of LED lighting fixtures, most commonly used in general and heavy industrial markets, such as water treatment plants, warehouses and factories. In addition to these products, Dialight offers a large range of LED street lighting fixtures.
Dialight manufacturers in the U.K and U.S; “everything is done in house, which is probably the greatest advantage we have over our competitors.” Dialight’s optical engineers complete the optical assemblies for the LED fittings. Their electrical engineers assemble the most important part of the lighting system, which is the driver. The only thing that is purchased from a third party is the actual LEDs, which are sourced from high quality manufacturers.
East Coast Regional Manager, Greg Sutton, notes that Dialight puts a heavy focus towards completing design work for it’s customers along with proving that the product supplied will in fact reduce their energy consumption. Dialight was able to achieve a 100 lumen/Watt output with their 170W & 250W LED products, “at that point it is easy to compete with HID or fluorescent lighting systems.”
Dialight is involved with a number of projects, particularly in western Australia, where mining operations are taking place in close proximity of turtle habitats. So, Dialight introduced a line of turtle friendly LED lighting fixtures. These lights produce a spectrum of light that turtles have difficulty seeing. This ensures the turtles are not attracted to the light source and thus remain in their natural habitats and nesting areas. “It is a good thing not to disturb the neighboring wildlife while you’re carrying on your business.”
Dialight’s energy efficient DuroSite series 150W LED High Bays have been around the longest. This is a direct replacement for its 250 W counterpart, which actually uses 280 W worth of power. This results in a 130 W saving per fitting, along with the benefit of being able to turn them on and off at any time. These are controlled using internal controls or occupancy centers, helping to further maximize energy efficiency. In addition to energy savings, the 150 W DuroSite fixture accounts for a great deal of savings in terms of maintenance, since it is not necessary to replace the bulbs every two years.
Greg Sutton states that rising energy costs will affect the lighting industry due to increased pressure for companies to be proactive when it comes to energy efficiency. Since every business is required to look after their lighting, Greg Sutton believes it is the easiest area to improve energy efficiency. Nationally, the Australian standards for street lighting fixtures are far behind the current technology available to the industry. This causes a riff in the development process of new products, since current standards prohibit the use of certain LEDs in the street lighting market. Greg Sutton realizes this “holds several areas back, many of which could benefit from the use of LED technology.”
Greg Sutton spent the last fourteen years selling conventional lighting sources in the lighting industry. He joined Dialight just over two years ago, and what he has witnessed in the development of LED lighting fixtures is “simply amazing.” The increase in use, and further improvement of this technology allows Dialight to make a fairly significant impact on a number of companies. “There is obviously the enjoyment of making a nice sale, but you can walk away knowing that each person has benefited from the interaction. The buyer will save a substantial amount of money through energy savings, which in turn benefits our environment. There is a lot of satisfaction in developing a relationship with a customer, and actually selling them a high quality product.”
Greg Sutton stresses the necessity for consumers to investigate their lighting needs, and if they are looking to upgrade their lighting systems “they really need to do quite a bit of homework to ensure the product they acquire is fit for the purpose” states Greg.