Thomas Edison is praised for his brilliance as an inventor, yet most individuals remain unaware of his talents as a business pioneer. Through the alignment of multiple businesses that brought innovation to the market place; Thomas Edison set the groundwork for what is today General Electric. Managing Director, Nathan Dunn states that “as a business, in one form or another, GE Lighting has had a presence within Australia and New Zealand since the early 1970’s.” Originally a separate entity; GE Lighting saw the opportunity to form a deeper market connection within Australia, and subsequently acquired the company during the early 1980’s. GE Lighting Australia started as a specialist lamp supplier for the lighting industry, utilizing 120 volt operations that were being manufactured in the U.S. Over time, with several acquisitions, the company received access to 240 volt operations, which they started to import and distribute within Australia. In the early 2000’s “we moved from being a lamp distributor or distribution organisation, to a fixtures manufacturer and distributor”, says Nathan Dunn, which involved the development of a regionally sourced lighting fixtures range. Recently, GE Lighting has begun to take on the role of being a trusted advisor to the lighting industry, where they are providing solutions from an application perspective. This allows the company to develop a more profound connection with the end user. So, if a consumer has a question concerning what lighting source to utilize for their situation, GE Lighting is able to provide valuable input concerning design, energy efficiency and light output.
Nathan comments that GE Lighting is able to offer “a comprehensive lighting series that range from standard incandescent lamps through to very specific LED luminaires designed for different applications. GE has a significant depth and breadth of range, which enables us to help our customers and end users achieve a solution for their lighting needs, regardless of what the challenge is.”
GE Lighting’s substantial experience within the lighting industry, paired with its global history, allows the company to assure that the quality of the products it supplies is of the highest standard. Nathan finds that: “if there’s anything in the lighting industry that we haven’t done, I’d be surprised. We leverage that global history with experience to be able to deliver better quality for our customers.” To maintain productivity and the quality of work of its employees, GE Lighting implements several specific quality assurance programs in its manufacturing plants. Additionally, the company exercises a quality assurance check of its products before they are shipped to the warehouses, “to make sure that the product the customer receives at the end of the day meets the high standards of GE Lighting”, says Nathan. As a business, GE Lighting have built a very solid reputation surrounding the quality of their products, both nationally and internationally. It is essential that this quality remains consistent, since it is the market brand of the GE product and their reputation in the market place. He continues; “everybody that works with us is put through a vigorous auditing process to ensure that the services they provide us meet with our quality and ethical standards, from a health, safety and quality assurance perspective.”
Ecomagination was introduced in 2005; it is GE’s commitment to imagine and build innovative solutions to today’s environmental challenges while driving economic growth. Essentially, ecomagination is about doing more with less. The initiative does not simply revolve around providing products that help customers overcome these challenges. It also involves GE conducting an annual report on its carbon footprint, from a global perspective, to determine where it is able to minimize its energy consumption. Ecomagination has three different focus areas; resources, efficiency and innovation
In the near future, Nathan Dunn’s believes that GE Lighting will be best served helping its customers manage the increasing cost of electricity. The challenge for the organisation has been helping its customers understand how they are able to reduce their energy costs through lighting application. GE Lighting wishes to share its industry expertise with end users so they can minimize their energy consumption, which in turn would reduce the operating expenses of their business.
Nathan finds that to create a sustainable business, it involves connecting with industry bodies and individuals to help develop propositions, technologies and market developments in order to provide greener solutions for their customers. He finds that “national and worldwide industry associations, such as Lighting Council, are of high importance to GE, particularly as we navigate through our current commercial transformation to provide energy efficient solutions for our customers.”